Albeit a bit belatedly, I would like to thank the Boulder Software Club and my co-presenters Kirk Holland (General Partner at Vista Ventures), Don Hazell (EVP Worldwide Sales and Field Operations at Rally Software) and Jim Pollock (President of AWhere Inc.) for helping to put together a great event on The Challenges of Software as a Service (SaaS). We ended up having a super turnout for the event, even on a snowy night here in Boulder — so super that I am told we set an attednence record for the Boulder Software Club. In addition to a background on SaaS in general, the presentation covered a broad swath of topics, including revenue models, platform design, R&D, sales and compensation, marketing, support, partnering opportunities, distribution channels, valuation and funding, exit scenarios and (yes) legal issues too (although legal issues were far from the main focus of the presentation). It seemed that everyone came away from the event with a lot of new knowledge, ideas and perspectives on the topic of SaaS (I know I did). For those of you who have been looking for the slides from the presentation (the audio was not recorded as far as I know), you can find a copy online at the Boulder Software Club web site.
Posted on February 19, 2008 by jasonhaislmaier