Back to IP Basics

I was fortunate enough last year to sit through a number of extremely interesting investor pitch presentations given by entrepreneurs involved with various technology start-ups. While (not surprisingly) no presentation was completely focused on intellectual property, each took the time to address the role played by IP in their overall business strategy. Some, of course, did this more competently than others — and it was definitely the case that those presenters who did not competently handle the issue of IP strategy lost some credibility with me.

Admittedly, my antennae were tuned a bit more closely to IP issues than many of the other attendees at these presentations. However, while even I would agree that IP strategy is not the only issue for a technology start-up, IP has become far too important of an issue to ignore. In fact, I think it is safe to say that most of the other investors and advisors at the presentations I attended shared an expectation that the entrepreneurs giving the presentations would have a basic understanding of the primary forms of IP protection and an appreciation of how those protections can be put to work to help add value to their businesses.

In part as a result of these experiences (and in part as a result of the continued importance of IP strategy to any technology start-up), I thought it would be worthwhile to start the year off by getting back to basics with an Intellectual Property “Crash Course” for Entrepreneurs presentation. Details on the presentation are included in the announcement below (click on image to view a full-sized copy).

Thanks to the sponsorship of Silicon Flatirons, TechStars, and the Boulder and Longmont Entrepreneurial Networks (or “BEN” and “LEN” for short) there is no admission fee for the event (as in, it’s free to attend). Space is, however, limited, so send an email to patty.shawcastilian@hro.com if you are interested in attending.

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